Mailgun

What is it?

Mailgun is a cloud-based email service built for developers and product teams. It offers APIs and SMTP services for sending transactional, notification, and marketing emails from applications.

What does it do?

Mailgun handles email sending, receiving, routing, and tracking. It provides features such as email validation, delivery optimization, webhook events, and detailed logs to ensure high deliverability and visibility.

Where is it used?

Mailgun is widely used in SaaS platforms, user authentication flows, notifications, password resets, system alerts, newsletters, and applications that require reliable email communication at scale.

When & why it emerged

Mailgun was founded in 2010 to address the challenges of email deliverability and scalability in application-driven messaging. It emerged as a developer-first alternative to traditional email providers.

Why we use it at Internative

We use Mailgun to implement reliable and scalable email workflows in our products. Its API-first design and deliverability tools allow us to manage critical system emails with confidence.